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PR Strategies for Housing: Be Your Own Champion

Maria Velasquez is senior vice president of the Communications and Legislative Affairs Division for the San Diego Housing Commission (SDHC), a national leader in creating and preserving affordable housing. Through its programs and services, SDHC positively impacts the lives of approximately 125,000 low-income and homeless individuals annually.

As SDHC’s chief communications officer, Ms. Velasquez oversees internal and external communications, as well as creative services and community partnerships. Her legislative affairs responsibilities include developing communications strategies for the CEO’s positions on affordable housing legislation at the federal, state and local levels. She will be presenting the following session at the 2015 NMA and GoSection8 Housing Conference.

Regulatory Knowledge for Smart Management

PR Strategies for Housing: Be Your Own Champion
Presenters, San Diego Housing Commission:
Maria Velasquez, Senior Vice President Communications & Legislative Affairs
Jeff Davis, Executive Vice President & Chief Operating Officer

As a housing agency, it's vital that you publicize your services and accomplishments, especially to those who fund you and those who need you. No matter how large or small your budget may be, you can implement a strategic communications plan. Join us for this informative session and learn how to effectively tell your agency's story. Presenters from the San Diego Housing Commission will discuss how they partnered with a local university to build an award-winning communications team and share feedback for achieving the same success at your agency.

The conference will spotlight three tracks this year: an executive track, a regulatory track, and a hands-on track. Go here to view a list of the session descriptions that have been published so far. Register online or email for more information.